Case Study: Workday
a B2B SaaS Company

Workday, Inc. is an on‑demand financial management and human capital management software vendor. It was founded by the former CEO of ERP company PeopleSoft. Our Managing Director and Founder, Ryan D. Adami worked with their global demand gen. teams for 7 years.


Increased campaign attributed MQL's by
50%, while budgets remained flat YoY