ABM Case Study: Hortonworks
a B2B BIG DATA SaaS Company

Hortonworks is a big data software company based in Santa Clara, California. The company develops and supports Apache Hadoop, for the distributed processing of large data sets across computer clusters. They have been a Deacon Hill client for three years.


20,904 responses, and 2,092 MQL’s in Tier 1 target accounts

$600k in ad spend, generated $23.9 million in attributed pipeline

691% ROI on ad spend in 2018, with flat budgets year-over-year