ABM CASE STUDY: HORTONWORKS
A B2B BIG DATA SAAS COMPANY
Hortonworks is a big data software company based in Santa Clara, California. The company develops and supports Apache Hadoop, for the distributed processing of large data sets across computer clusters. They have been a Deacon Hill client for three years.
20,904 responses, and 2,092 MQL’s
in Tier 1 target accounts
$600k in ad spend, generated $23.9 million in attributed pipeline
691% ROI on ad spend in 2018, with
flat budgets year-over-year